B2B Guides

S&R Community – Using video to promote your wedding business

∼ Space & Rock Community Journal posts are created to support those who list with S&R.  We aim to provide information and advice for our members, helping them offer our couples the best possible service ∼

 

Do you use video to promote your wedding space or business?  When it comes to weddings, moving image brings everything to life.  It creates a sense of truth, familiarity, authenticity and professionalism.

Did you know that social video gets a staggering 1200% more shares than images or text?  Users of social media are statisicly more likely to engage with branded video content than they are an image. Just think about it.  A two minute video can say so much more than a couple of images. The result is video drives traffic towards a point of sale.  In fact a whopping 64% of all video viewers are likely to become consumers.

So should we all start making videos with our phones?  Your Instagram Story would certainly benefit from some video from time to time.  But we’re talking about branded video that engages and entices people to buy what you offer.  A video that demonstrates a quality, professional service.  And yes, unfortunately its creation will cost you money. South West based Liberty Pearl Photography and Film Collective tell us that a commercial videography shoot with them would cost £450, but, with marketing experts naming video as bringing the best return on investment, it’s worth it.  If you’re happy to pay for amazing images, why not pay for a short film to be made which is statistically more likely to bring you bookings and boost your social media presence.

Once you have your beautiful, professional video, use it everywhere! Pin it to your to all social media walls, add it to your S&R listing, your website, your email signature – anywhere and everywhere!

So what makes a great video?  First and foremost, it needs to instantly engage your target market.  Second, use the narrative of the storytelling to inform customers what they will receive if they invest in your service/book your space.  Finally, don’t forget that text is essential for video if you intend to share on social media where sound doesn’t automatically play. Here’s a great example from Liberty Pearl Photo & Film Collective

Want to add video to your S&R listing page but don’t know how?  If you’re a wedding supplier or a space on our Fixed Fee plan, you can add video media content to your S&R listing.  Listings that feature video are 96% more likely to receive an enquiry.   Want to see what video would look like on your listing?  Check out this great example from Kaj Music – View Kaj’s Listing

If you’d like to get in touch with us about adding video to your S&R listing, we’d love to hear from you.  Email us at [email protected] 

 

Main Image Credit: Through the Woods We Ran

 

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