Words and images by Olivia Bossert from Olivia Bossert Photography
Styled Shoots are getting bigger and bigger with every year that goes by. Groups of wedding suppliers around the world are banding together to create incredible images, and it’s amazing to see!
But what is the purpose behind them?
Obviously, the idea is quite simple: for everyone to promote themselves.
However, I’m encouraging wedding businesses to invest in planning their very own styled shoots, specifically for their businesses only! Just as big fashion brands shoot annual adverts to promote their brands, you should be doing the same with your business.
Imagery is more important to a business than ever before. Almost every business out there, especially one within the wedding industry, needs to have an online presence, and you can’t be online without images. When we say that a picture is worth 1000 words, we’re not kidding! Images convey emotions, messages, aesthetics and feelings to your potential clients far faster than any text ever could.
We live in an incredibly visual and curated world. People are now used to seeing beautiful, perfected, polished images all day on Instagram, Facebook, on the street…. everywhere! So simply put, you can’t afford not to have beautiful, professional images for your business.
I know what you’re thinking: “But I get sent photos from photographers who’ve shot at my venue/with my flowers/my dresses during real weddings! I don’t need to spend money on a photoshoot.”
I hear you.
The problem with using images from many different photographers, or many different wedding days to advertise your business is a lack of visual consistency. Visual consistency leads to recognition. It makes your brand message clear. It will help you tell the story behind your brand.
Visual consistency makes it far easier to communicate directly to your ideal client and catch their eye! Your target customers will relate to your images and understand what kind of business you run, and what they can expect from your service.
Ask yourself, does my business or space have a luxurious vibe, or is it more bohemian, rustic, urban? With all of these different vibes comes different needs visually. An eco focused venue in the countryside will not want to attract the same clients as an industrial chic venue within the city centre. Therefore, the imagery that these two venues share should be vastly different. Take some time to think hard about whether the images you share are just “good photographs” or whether they are “good photographs which are on brand.”
Now, this isn’t to say that you can never share images that you don’t curate yourself. By all means, continue to share images that you are sent from photographers which include your product or service… but make it less frequent.
Still need convincing? Head over to any big brands, and take a look at their websites, social platforms, mailing lists and you’ll see that they always have similar visuals on all of their platforms. They invest in photoshoots once or twice a year (massive brands do regular photoshoots) which gives them a huge image bank to use!
I hope this has helped to encourage you to spend a little bit more time considering the visuals behind your wedding business, and if you have any questions about how to go about this, please don’t hesitate to get in touch with me! I’m more than happy to answer any and all questions about organising a styled shoot specifically for your business.
Want to know how to plan a styled shoot? Here’s a link to an in depth article on just that!
– Olivia Bossert, Olivia Bossert Photography
Photography thanks to Olivia Bossert Photography
About Olivia Bossert
With a BA(Hons) in Fashion Photography, 5 years experience in running an online fashion magazine, and success with various social media accounts, Olivia understands how important visuals are to a business. She works with brands to create the imagery they need to take their business forward. A self confessed romantic, she adores working with wedding businesses above all!
Discover more about Olivia Bossert Photography by visiting: